Ocean City Real Estate Information

Seller's Guide Step 3 - Marketing

There is currently a lot of competition in the Ocean City real estate market.  The days of placing a listing in the Multiple Listing Service (MLS), popping a sign in the front yard and hoping for a Buyer are long gone.

Today's real estate market requires a broad spectrum of advertising in a coordinated manner to maximize the number of serious Buyers, showings and offers you receive.  At a minimum the agent you choose to work with should offer:

  • Professional Photography
  • Strong Internet Presence
  • Color Property Flyers
  • Social Media Campaigns
  • Custom Property Signage
  • Lead Generating Websites
  • Showing Follow-Up Systems
  • Targeted Facebook Ads
  • Interactive 3-D Virtual Tours
  • Direct Mail Campaigns
  • Exclusive Property Websites
  • Advanced MLS Placement
  • Extensive Buyer Database
  • Email Campaigns
  • Listing and Transaction Coordinators
  • Zillow, Trulia and Realtor.com Ads

Choosing a Realtor

The Ocean City Realtor you choose to assist you with the marketing of your home will have a considerable impact on the outcome of the sale.  Be sure to choose wisely.  Things to look for when choosing a Realtor include:

  • Experience
  • Sales Record
  • Sale to List Price Ratio
  • Marketing Plan
  • Professionalism
  • Support Staff
  • Days on Market
  • Client Reviews and Testimonials
  • Communication Skills
  • Availability

As you can see, there is a lot to consider as you prepare to sell your home.  It will cost you a considerable amount of money to do so and you owe it to yourself to hire an experienced, local agent that...

Seller's Guide Step 2 - Prepare

There is more competition than ever in the current Ocean City real estate market.  Before putting your property on the market you will want to make sure it is a home that people will want to buy.  

Take a good look around your home to determine where it needs improvement.  It is important to address glaring issues and known defects so your property shows its best. 

Some fixes will be simple cosmetic items that you can likely handle on your own.  Other items may be more significant and require the services of a professional.  Below is a list of the common fixes that provide the most benefit:

  • Spruce up the lawn
  • Get carpets cleaned
  • Replace light bulbs
  • Powerwash the exterior
  • Organize closets and drawers
  • Clear out clutter
  • Clean, clean, clean
  • Paint in neutral tones
  • Simplify decor
  • Minimize personal effects

Be smart with home improvements.  Don't over improve a property you are getting ready to sell and not be able to recoup the costs.  Below are some reputable local Ocean City contractors that can assist you with these projects:

  • Lawn Masters - 410-603-6235
  • JC Custom Painting - 302-604-3001
  • Lighthouse Services - 410-723-7098
  • Brasures Carpet - 302-436-5652
  • Chesapeake Hydro-Wash - 410-479-9744
  • Dave Wallace Electric - 443-497-0492
  • Seaside Plumbing - 410-641-1368
  • Easy Breezy Cleaning - 443-523-7060

This investment of time and money will help generate a faster sale at a higher price.  Your property will show its best, stand out from the competition and make a good impression on prospective Buyers.

I would be glad to walk through your home with you and make suggestions...

Want To Enjoy The Water This Weekend? Check Out Ocean City's Top Watersport Activities

The Ocean City, Maryland area can be a great place for anyone to visit. This area is full of many great restaurants, shops, and other recreational amenities. One of the key reasons why people continue to visit here is that there is very convenient access to the Atlantic Ocean, which gives you the change to enjoy many different watersports. There are a variety of top watersport activities that you can enjoy this upcoming weekend in Ocean City.

Stand Up Paddle Boarding
If you enjoy an activity that will allow you to have fun on the open water without getting too wet, stand up paddleboarding is a great option. With stand up paddle boarding, you will essentially stand on a board that is similar to a surfboard and move around with the use of a paddle or oar. This can be a fun and relaxing activity to enjoy when the surf is low and the water is calm. It can be a great way to spend some time by yourself or as part of a larger group activity.

Jet Skiing
If you are looking for some excitement and want to enjoy the ocean waters on your own, one of the top watersport activities to enjoy is jet skiing. In the Ocean City area, there are a variety of options for renting jet skis, which you can enjoy by yourself or share with others. There are flexible rental agreements for those that want to use one for just an hour or an entire day. You can also receive all of the necessary accessories and equipment to enjoy you are able to safely have fun.

Sailing and Boating
There is no better way to spend a day in Ocean City, Maryland than on a boat in open water. Due to this, one of the top Ocean City watersports options is to go sailing or boating. For those that enjoy sailing, there are plenty of places that will rent out sailboats...

Seller's Guide Step 1 - Strategy

When it comes to selling your home in Ocean City or the surrounding areas you need to have a strategic plan in place to ensure you sell your home for the highest price possible, in the least amount of time with the fewest hassles. Creating a comprehensive strategy ahead of time is a necessary and worthwhile step.  It will help you prioritize your goals and in-turn develop a marketing strategy and plan that accomplishes them.

Know Your Goals
Common goals when selling real estate in Ocean City and the surrounding areas are generating the highest price possible, selling in a reasonable timeframe, having a smooth transaction, ensuring your interests are represented and having the home go under contract and sell.  Accomplishing these goals comes down to four primary factors:

  • Pricing Strategy
  • Home's condition
  • Marketing plan
  • Agent experience

The Ocean City real estate agent you choose to work with must have a system in place that addresses all of these factors.  The first step in this process is determining the property's value and listing price.

Determine the Listing Price

A well priced Ocean City home will generate competitive offers and sell within a reasonable amount of time.  Setting the listing price for your property is the most important step in the listing process.  If you set the price to high you will have limited activity and your home will sit on the market.  If you price the property too low you could be leaving thousands of dollars on the table.

There are many factors that affect property values:

  • Local market conditions
  • Property size
  • Age and property condition
  • Recent comparable sales
  • Location and views
  • Interest rates
  • Number...

Why RIGHT NOW is the Best Time to Sell

There is not other way to say it ... the real estate markets in Ocean City and the surrounding areas are on fire!  Most properties are selling within a couple of days of being listed, for over asking price with multiple offers.  If you are considering selling your Ocean City real estate, now is the most opportune time in well over a decade.  Below are several reasons why.

Demand Is Strong

Buyer demand is currently very strong in the Ocean City, Ocean Pines, West Ocean City and Berlin real estate markets.  This is being fueled by low interest rates, pent-up demand and limited inventory.  Due to COVID-19 there has been a noticeable shift in focus to "home".  In the primary home market, Buyers are spending a considerable amount more time at home and in-turn willing to invest in more space, features and amenities.  In the secondary market, Buyers have acknowledged they won't be going to Disney or getting on airplanes or cruise ships for the foreseeable future.  Instead, they are buying second homes that are easy to get to and provide a controlled environment.

Inventory Is Low

Real estate inventory throughout the Ocean City area is at its lowest levels in well over a decade.  This is happening just as Buyer demand is at an all-time high.  As a result of these two factors, properly priced homes in good condition are selling within a couple of days, typically with multiple offers.  This demand for homes is intersecting with a trend among homeowners to hold on to their homes for longer than usual.  Sellers are currently in a position that may only come around once in a generation.  Getting in on the action and listing your home for sale now is a wise move before more and more homeowners catch-on and enter the market.

Prices Are increasing

The average sold price in Ocean City is up by 3% over 2019 and rising.  The limited inventory and strong Buyer demand referenced earlier...