Seller's Guide Step 3 - Marketing

There is currently a lot of competition in the Ocean City real estate market.  The days of placing a listing in the Multiple Listing Service (MLS), popping a sign in the front yard and hoping for a Buyer are long gone.

Today's real estate market requires a broad spectrum of advertising in a coordinated manner to maximize the number of serious Buyers, showings and offers you receive.  At a minimum the agent you choose to work with should offer:

• Professional Photography
• Strong Internet Presence
• Color Property Flyers
• Social Media Campaigns
• Custom Property Signage
• Lead Generating Websites
• Showing Follow-Up Systems
• Targeted Facebook Ads
• Interactive 3-D Virtual Tours
• Direct Mail Campaigns
• Exclusive Property Websites
• Advanced MLS Placement
• Extensive Buyer Database
• Email Campaigns
• Listing and Transaction Coordinators
• Zillow, Trulia and Realtor.com Ads

Choosing a Realtor

The Ocean City Realtor you choose to assist you with the marketing of your home will have a considerable impact on the outcome of the sale.  Be sure to choose wisely.  Things to look for when choosing a Realtor include:

• Experience
• Sales Record
• Sale to List Price Ratio
• Marketing Plan
• Professionalism
• Support Staff
• Days on Market
• Client Reviews and Testimonials
• Communication Skills
• Availability

As you can see, there is a lot to consider as you prepare to sell your home.  It will cost you a considerable amount of money to do so and you owe it to yourself to hire an experienced, local agent that offers a complete marketing system.  A complete marketing system will ensure your home sells for the highest price possible, in the least amount of time with the fewest hassles.

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