Seller's Guide Step 3 - Marketing
There is currently a lot of competition in the Ocean City real estate market. The days of placing a listing in the Multiple Listing Service (MLS), popping a sign in the front yard and hoping for a Buyer are long gone.
Today's real estate market requires a broad spectrum of advertising in a coordinated manner to maximize the number of serious Buyers, showings and offers you receive. At a minimum the agent you choose to work with should offer:
- Professional Photography
- Strong Internet Presence
- Color Property Flyers
- Social Media Campaigns
- Custom Property Signage
- Lead Generating Websites
- Showing Follow-Up Systems
- Targeted Facebook Ads
- Interactive 3-D Virtual Tours
- Direct Mail Campaigns
- Exclusive Property Websites
- Advanced MLS Placement
- Extensive Buyer Database
- Email Campaigns
- Listing and Transaction Coordinators
- Zillow, Trulia and Realtor.com Ads
Choosing a Realtor
The Ocean City Realtor you choose to assist you with the marketing of your home will have a considerable impact on the outcome of the sale. Be sure to choose wisely. Things to look for when choosing a Realtor include:
- Experience
- Sales Record
- Sale to List Price Ratio
- Marketing Plan
- Professionalism
- Support Staff
- Days on Market
- Client Reviews and Testimonials
- Communication Skills
- Availability
As you can see, there is a lot to consider as you prepare to sell your home. It will cost you a considerable amount of money to do so and you owe it to yourself to hire an experienced, local agent that offers a complete marketing system. A complete marketing system will ensure your home sells for the highest price possible, in the least amount of time with the fewest hassles.
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