Seller's Guide Step 3 - Marketing

There is currently a lot of competition in the Ocean City real estate market.  The days of placing a listing in the Multiple Listing Service (MLS), popping a sign in the front yard and hoping for a Buyer are long gone.

Today's real estate market requires a broad spectrum of advertising in a coordinated manner to maximize the number of serious Buyers, showings and offers you receive.  At a minimum the agent you choose to work with should offer:

  • Professional Photography
  • Strong Internet Presence
  • Color Property Flyers
  • Social Media Campaigns
  • Custom Property Signage
  • Lead Generating Websites
  • Showing Follow-Up Systems
  • Targeted Facebook Ads
  • Interactive 3-D Virtual Tours
  • Direct Mail Campaigns
  • Exclusive Property Websites
  • Advanced MLS Placement
  • Extensive Buyer Database
  • Email Campaigns
  • Listing and Transaction Coordinators
  • Zillow, Trulia and Ads

Choosing a Realtor

The Ocean City Realtor you choose to assist you with the marketing of your home will have a considerable impact on the outcome of the sale.  Be sure to choose wisely.  Things to look for when choosing a Realtor include:

  • Experience
  • Sales Record
  • Sale to List Price Ratio
  • Marketing Plan
  • Professionalism
  • Support Staff
  • Days on Market
  • Client Reviews and Testimonials
  • Communication Skills
  • Availability

As you can see, there is a lot to consider as you prepare to sell your home.  It will cost you a considerable amount of money to do so and you owe it to yourself to hire an experienced, local agent that offers a complete marketing system.  A complete marketing system will ensure your home sells for the highest price possible, in the least amount of time with the fewest hassles.

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